Lord Krishna, the eternal hero, the lover of Radha, the cowherd-prince was born approx 5000 years ago in Mathura and spent His childhood in Vrindavan. The Lord's intense love for Vrindavan has made it the epicenter of Krishna Bhakti since time immemorial.

The Vedic scriptures are opulent in their glorification of Vrindavan:

Vrindavan is a blissful grove, where the queenly Yamuna flows. He who bathes here and bows, attains the bliss of attaining Vaikunta; The Vedas, Puranas joyfully praise, sages and saints believe Yamuna blesses immortality, so witnesses Shri Radhikarani.

"Because Krishna, His name, form, pastimes and remembrance are all on the absolute plane, to search for Him at Vrindavan in pure God consciousness gives more pleasure to the devotee than seeing Him face to face." Brahma-samhita (5.38)

The area of the Lord's pastimes, Brajabhumi, covers an area of about 3,800 sq. km. The land of Braj starts from Kotban, near Hodel, about 95 km from Delhi. Important places of pilgrimage like Gokul, Mahavan, Baldeo, Mathura, Vrindavan, Govardhan, Barsana and Nandgaon (Nandagram) are within Brajabhumi.

Vrindavana and Mathura are the most important places of pilgrimage for devotees of Krishna. The town of Vrindavan, in Uttar Pradesh, is the nucleus of Brajabhumi. It is located 130 km south-east of Delhi and 70 km north-west of Agra. There are over 6,000 temples in Vrindavan. Picturesque Ghats, arched gateways, temple spires and vibrant bazars emphasize the sacred and vibrant character of Vrindavan.

Lord Krishna is the most popular person here. Every square foot of Vrindavan is wrapped in timeless devotion to Lord Krishna. Vrindavan without Lord Krishna is like Bethlehem without Jesus.